Forrester Research’s new report projecting growth in advertising spending, while interesting on the face, is astounding when one considers that social media advertising will both mobile or email marketing in less than five years? Does that make sense? I suppose it is how you define it.
Isn’t all online marketing these days “social media”. Whether it is an email, blog post, on my blackberry, or even a pop-up on a web page, every instance is looking for engagement and dialogue. So aren’t they all “social media”.
It seems to me that the real shift is from “broadcast” marketing to “conversation” marketing. That is the astounding shift. Whether Twitter continues on its roll, or the “next big thing” in social marketing comes along tomorrow, everyone is trying to steer the conversation (everyone that is except those who still believe that can control what one reads, hears, and learns about a product or company) and not dicate the message.
Tags: advertising, monetary, Social Media, Strategy